Professional Performance. Naturally.

LEXX® was born from a simple observation and a powerful question: 'There has to be a better way.' In 2012, our founders watched a young worker manually cleaning a soft serve ice cream machine late one night and recognized both the inefficiency and the risk. They discovered that the primary consumers of soft serve—young children and grandparents—were the most vulnerable to foodborne illness, yet the cleaning protocols and chemical sanitizers varied wildly and often relied on harsh, toxic chlorine-based compounds that could harm employees, consumers, and even corrode the equipment itself. This sparked a mission: could we create a food contact sanitizer that was not only more effective but fundamentally safer? After years of research and development with biochemical scientists, ProNatural Brands achieved EPA registration in 2015 for a food contact sanitizer formulated with natural ingredients. When tested at a major university medical center, facilities directors and environmental services personnel confirmed that LEXX products performed as well as conventional cleaners—without the toxic fumes, chemical burns, or infrastructure damage caused by harsh chemicals. Today, LEXX® represents our unwavering commitment to protecting the physical welfare of workers and the consuming public. Every product is formulated with natural, biodegradable ingredients that deliver professional-grade disinfection without bleach, ammonia, QUATS, or thymol. From healthcare facilities to food service operations, schools to commercial spaces, LEXX proves that you don't have to choose between safety and performance.