Hard Water Negatively Impacts Cleaning



Hard Water Negatively Impacts Cleaning

It’s Not “Cha Ching” We Need to Know but “Kee-Lat-Ing”

Rochester, NY – August 16, 2022 – A cleaning topic rarely discussed is how hard water negatively impacts cleaning. 

And because an estimated 85 percent of the United States has slightly to extremely hard water, this can affect the entire cleaning industry.

“The Midwest is hammered hard when it comes to hard water,” says Lee Chen, President and COO of ProNatural Brands, LLC, manufacturers of natural, sustainable, citrus-based cleaning solutions. 

“Among the most impacted states are Ohio, Michigan, Kentucky, Kansas, Oklahoma, New Mexico, large parts of Texas, Montana, Nevada, and Idaho.

As to what hard water is, Chen explains it is water with a high mineral count. Among the minerals commonly found in hard water are calcium, magnesium, bicarbonates, and sulfates.

“When it comes to cleaning, hard water is problematic,” says Chen. “It reacts with some traditional cleaning solutions, minimizing their effectiveness, can scratch surfaces such as glass and polished metal, and often leaves soap scum buildup, which can be difficult to remove.”

According to Chen, citrus-based cleaning solutions can address this challenge because they have what is termed chelating agents (pronounced kee-lat-ing). 

One of the benefits of a chelating agent is that they naturally soften water, allowing for more foam to be produced when cleaning surfaces and adjusting the pH of the water. The result is improved overall cleaning effectiveness.

“This also means less water may be needed,” adds Chen. “Because so many of the states with hard water are now experiencing chronic drought conditions, any steps we can take to reduce water use has large-scale benefits for entire communities.”


About ProNatural Brands

Since its beginning in 2012, ProNatural Brands has developed a full line of 100% naturally derived disinfectants, sanitizers, and cleaning products with patented citrus formulas for the food service, healthcare, education, and hospitality industries, as well as for the consumer market. ProNatural Brand’s products have been scientifically proven to be effective and a safer alternative for the user’s health and the environment.

For more information:

Contact Lee Chen

Email: [email protected]

Media Contact: Robert Kravitz

Email: [email protected]

Phone: 312 880 8176


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