ProNatural Brands Launches New Website

“New website designed to educate end-customers on the value of citrus-based cleaning solutions.”

Rochester, NY – ProNatural Brands, LLC, has just launched a new, full-featured website to market its many consumer and professional cleaning products.

These products include citrus-based cleaning solutions, LEXX® Fruit and Vegetable Wash, LEXX® brand sanitizers, disinfectants, degreasers, and other products.

“The new site is designed to highlight our products and educate end-customers on the value of citrus-based cleaning solutions,” says Lee Chen, Chief Operating Officer of the company.

“Citrus-based [cleaning] products are proven effective, high performing, and sustainable. They are [also] designed to protect human health and the environment.”

To educate end-customers about citrus-based products, the site includes an active Insights News section and an Insights Article section. 

The News section posts regular news updates and blog posts discussing cleaning for health, sustainability, and how citrus-based cleaning products fit in.

The Article section includes reprints of recently published articles in major trade publications discussing the value of citrus-based cleaning products.

“The site has been designed to be user-friendly, easy to navigate, and allow visitors to find the information they need quickly and easily,” says Chen. “We betta-tested it for several months before the launch.”

ProNatural Brands is a division of Idea Boxx™, founded by Rick Aab, a successful entrepreneur and investor. Idea Boxx made its mark by developing products for the food service industry. 

According to Aab, “my business philosophy has always been to find or develop high-performing products and [then] assemble a team of inspired, talented, and collaborative individuals to market those products. Success is not only possible – but inevitable.”

To learn more about ProNatural Brands, LLC and its broad portfolio of healthy, sustainable cleaning solutions and products, visit

About ProNatural Brands

Since its beginning in 2012, ProNatural Brands has developed a full line of 100% naturally derived disinfectants, sanitizers, and cleaning products with patented, citrus formulas for the foodservice, healthcare, education, and hospitality industries, as well as for the consumer market. ProNatural Brand’s products have been scientifically proven to be effective and a safer alternative for the user’s health and the environment.

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