NEWS: New White Paper on Citric-Based Cleaning Solutions Introduced

Rochester, NY – February 13, 2023 –  ProNatural Brands, LLC, a leading marketer of citric-based cleaning solutions, has just released a new White Paper discussing the history, features, and benefits of citric-based cleaning solutions.

While citric-based cleaning solutions are commonly used in the consumer sector, they are just starting to make inroads into the professional cleaning industry.

To further this along, the White Paper discusses how the professional cleaning industry can benefit from these products.

“One of the benefits of citric-based cleaning solutions is what I call ‘minimization,’” says Lee Chen, CEO of ProNatural Brands.

“By that, I mean one or two citric-based cleaners can usually perform the same cleaning tasks of a wide variety of other cleaning solutions.”

Chen explains this helps reduce supply costs, and because having just one or two products handling a variety of cleaning functions, there is less need for custodial training, cleaning worker accidents are reduced, and “more work gets done faster and more efficiently with just a couple of products to select from.”

As to the types of cleaning tasks these products can be used for, he points out that at least one citric-based disinfectant has been EPA-registered, verifying its effectiveness, and has also proven effective at eliminating the pathogen that causes COVID-19.

“However, I think the main driving force for selecting these products is sustainability,” adds Chen. “Of course, they are environmentally friendly, but they are made from an unlimited supply of natural sources such as lemons, limes, oranges, and other citric-based products.”

The White Paper can be found on the Insights drop-down of the ProNatural website. It is free and available to all.

“We thought of ‘gating’ this information so that visitors must give us their contact information first,” adds Chen.

“But then we realized this is information we want the industry to know about. We did not want any obstacles getting in the way.”


About ProNatural Brands

Since its beginning in 2012, ProNatural Brands has developed a full line of naturally derived, citric-based cleaning products for the foodservice, healthcare, education, and hospitality industry, as well as for the consumer market. ProNatural products have been evaluated and proven to be safe and effective, protecting the user’s health and the environment.

For more information:

Contact Lee Chen

Email: [email protected]

Media Contact: Robert Kravitz

Email: [email protected]

Phone: 312 880 8176


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